What we did
  • Strategy
  • Influencer Marketing
  • Media Relations
  • Sweepstakes
  • Concept & Execution
  • Social Media
  • Content
  • Email Marketing
  • Digital Media

“Wait, what? There’s such a thing as National Smoothie Day?”

Yep. It’s real. When we realized that June 21 is National Smoothie, we made up our minds that Jamba Juice should own, and then we made it happen.

One-of-a-kind Social Contest

For 12 hours straight, we challenged our fans to be the #first person to comment on any of our 100 posts. We also promoted a free size upgrade for any smoothie across email, display, social and PR. At the end of it all, Jamba Juice was synonymous with #NationalSmoothieDay.

20
Comments/Minute (for 12 hours)
48
Likes/Minute (for 12 hours)
276
Earned Media Impressions
96
Share of Voice