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Citrus is a full-service advertising agency with a team of experts grounded in the customer experience. We create points of differentiation for brands with big thinking and fresh ideas. We help our clients with branding transformation, creative ideas and execution, strategy and consumer insights, social strategy and content creation, PR and events and can provide strategic media planning and buying.

  • Strategy
  • Customer Insights
  • Hispanic Marketing
  • Omni-Channel Media
  • Creative
  • Influencer Engagement
  • Public Relations
  • Social Content Creation



We know restaurant and retail marketing requires a unique approach. The standard checklist of to-dos isn’t enough. After years of experience we have developed a proprietary, fully integrated, omni-channel approach that delivers real results for our clients and ensures your brand is connecting with customers at the right time with the right message to spur positive engagement and increase both visits and spend.

Ratings, Reviews, Locations

Across multiple channels: Search, Social, Star Ratings, Websites, Listings, Email, Trade Area

Website & App Audit (CX, UX)

Email/CRM Sign Up Process, Cadence/Frequency

Social Media Audit

Followers, Engagement, General Sentiment, Posting Frequency, Content


Cornerstone of Brand Building

It all starts with strategy because a smart one can make all the difference. Our strategists do a deep dive to know your brand almost as well as you do. They will learn every aspect of your products or services, your users, your competitors and the market landscape. With thorough research, they will uncover key insights to inform media and creative at a campaign and platform level. At the brand identity level, we can lead in-person workshops to help you and your team better define your purpose and voice. Wherever you want to be in six months, one year, five years, our strategy team can lay out a roadmap to guide you there.

  • Customer Experience Analysis & Planning
  • Market & Competitive Research
  • Customer Insights
  • Audience Persona Development
  • Customer Journey Mapping
  • Brand Planning
  • Hispanic Marketing
  • Integrated Marketing Planning
  • Channel Strategy
  • Analytics & Optimization
Customer Insights

The More You Know

We believe that customer insights are a foundational part of an effective strategy. A deep understanding of customers gained through data analysis, research and observation go beyond basic demographic information and delve into the motivations, preferences, behaviors and needs of customers. These insights are crucial to the development of effective marketing strategies. In our constant pursuit of delivering strategy that relies on fresh thinking, we believe that uncovering customer insights is essential to understanding how customers think, feel and behave in relation to your brand. We utilize a multitude of primary and secondary research techniques to reveal these important insights. Instead of just measuring basic aspects of customer thoughts, feelings and behaviors, we delve deeper into understanding latent motivations that may be driven by other influences such as culture and community. We then use these insights to craft your brand’s customized strategy to ultimately drive your brand’s growth and profitability.

  • Primary Research
  • Survey Development
  • Survey Execution & Delivery
  • Focus Group Panel Development
  • Focus Group Moderation
  • Secondary Research
Hispanic Marketing

¡Sí, Se Puede!

L atinos have unique cultural, linguistic and behavioral traits that are key to delivering positive brand experiences and effective communications. We help brands develop experiences and communications that resonate with Hispanic customers, guided by a deep understanding of drivers of Hispanic identity, culture, values, traditions and preferences. We unearth insights capable of shaping overall communications and can be delivered effectively in English and Spanish and sometimes, an authentic mix of both. By doing so, we help build meaningful relationships and establish a strong presence within this valuable customer segment, resulting in increased brand loyalty, satisfaction and sales.

  • Customer Insights
  • Market and Competitive Research
  • Customer Journey Mapping
  • Creative
  • Community Engagement
  • Digital Media
  • Social Media
  • Cultural Event Planning

Making Work That Matters

Creative is more than layouts and tag lines. Some see it as the cherry on top. Some see it as the whipped cream and everything underneath. But we see creative as an integral piece incorporating everything from strategy and media to PR and client needs. The result is a sundae that’s more than the sum of its parts, one that resonates with consumers. They enjoy it, they tell their friends about it, they post it to Instagram. That’s our goal. To create something so engaging that consumers can’t help but take something away from it. And to do it in a way that is so uniquely suited to your brand that it almost goes without saying. Almost.

  • Logo Design
  • Brand Aesthetic Development
  • Package Design
  • Broadcast TV and Radio
  • Print
  • Out-of-Home
  • Social Media Paid & Organic
  • Video Content
  • Online & Mobile
  • Collateral
  • Point-of-Purchase
Influencer Engagement

Endorsements Your Consumers Trust

Trust takes time, but coordinated influencer campaigns can help speed things up significantly. By partnering with celebrity endorsers and social influencers, we can connect your brand to highly targeted audiences via sources they already look to for recommendations. Our influencer engagement team can find the perfect mix to represent your brand and generate new users, referrals, trials, awareness and positive sentiment. And with specific goals and metrics, our influencer partners will deliver the engagement you want to the demographics you need on a schedule that suits your needs.

  • Engagement Strategy
  •  Influencer Recruitment
  •  Program Development
  • Contract Management
  • Ambassador Programs
  •  Measurement & Reporting
Omni-Channel Media

I Want to Be Where the People Are

Media meets consumers where they are and our omni channel media plans can leverage any media your target could use. From paid social to national broadcast, we can leverage your budgeted media spend to do more without spending more. We can produce, slate, proof, traffic and deliver in nearly any format including print, billboard, TV, radio, interactive, social and digital. Our media team can help you reach specific consumers on the most appropriate platforms to drive your business objectives and grow your brand. And with detailed KPIs, we can track and report the impact of our tailored media plan across any piece of your business.

  • Platform Analysis, Selection & Management
  • Hyper-local multichannel campaigns
  • National & Local Broadcast
  • Digital Media
  • Social MediaSearch Engine Marketing (SEM)
  • Out-of-Home
  • Print
  • Email Marketing
  • Programmatic Media
  • Reputation Management
  • Listings Management
  • Measurement, Reporting & Optimization
  • Dashboard Development
Public Relations

Experiences Tailored to Suit Your Brand

From ambassador appearances and pop-up shops to event planning and launch parties, our PR team can shape how consumers interact with your brand online and in person. Our precise metrics track paid and earned impressions on every platform, so you know what people think about your brand day-to-day and week-to-week. We can also coordinate brand experiences nationwide to keep you as agile as your evolving consumer base. Our PR team brings new meaning to brand presence by creating remarkable experiences for fans and potential consumers alike.

  •  PR Strategy
  • Media Relations
  • Media Training
  • Strategic Partnerships
  • Publication & Broadcast Pitching
  • Press Release Writing
  • Detailed Monitoring, Tracking & Reporting
Social Media Content & Management

Branded Content Consumers “Like”

Few media platforms allow such direct and instant communication with consumers as social media, which is why we recommend a social media plan led by content creation to almost every client. With an in-house team and dozens of years of combined experience on all major platforms, our team can deliver original content that drives consumer engagement and business objectives. Our social content tracking measures more than just likes. And by aggregating sentiment, click-through rates, impressions and more, we can optimize calendars and content to fit your unique audience.

  • Social Platform Strategy
  • Voice & Tone Development
  • Always-On Calendar Planning
  • Photography, Video & Animation
  • Real-Time Community Management
  • Social Ignitions & Livestreaming Events
  • Analytics & Analysis