Pomegranates are a wonder fruit. You might say they’re the perfect mix of treat and nutrition. To deliver a healthfulness message that signaled a major shift for the brand, we created the Be Bliss-full campaign and spread the word about these new menu items far and wide. Life is about balance. Work hard, play hard. Eat better, live better. While you can’t find well-being on a map, this campaign steered consumers in the right direction. With an elevated aesthetic, artful photography, and a theme focused on healthful positivity, we delivered joy, happiness and bottom-line results.
What we did
Social Media Content