Pomegranates are a wonder fruit. You might say they’re the perfect mix of treat and nutrition. To deliver a healthfulness message that signaled a major shift for the brand, we created the Be Bliss-full campaign and spread the word about these new menu items far and wide. Life is about balance. Work hard, play hard. Eat better, live better. While you can’t find well-being on a map, this campaign steered consumers in the right direction. With an elevated aesthetic, artful photography, and a theme focused on healthful positivity, we delivered joy, happiness and bottom-line results.
What we did
Strategy
Social Strategy
Social Media Content
Product Photography
In-store POP
Email Marketing
Campaign Development
Influencer Marketing
Media Relations
Delivering a Positively-Power-Packed Punch with Pomegranate
Share-Worthy Social
When we took our Be Bliss-full campaign to social, we focused on positive reinforcement for those looking to improve their own health in both body and spirit.
23
Increase in Average Clicks/Post