What we did
  • Brand Aesthetic Design
  • Brand Voice Development
  • Custom Illustrations
  • Brand Guidelines
  • Collateral
  • Campaign Concept
  • Social Video
  • Out of Home
  • Radio

Good Work That Does Good

There is an addiction crisis in America. And while there are needs for governmental reform and action at a broad level, there is also an urgent need at the individual level to help real people who are suffering every day. BrightView is a different kind of addiction treatment center with multiple locations across Ohio. As they expand to more sites and offer their services to even more people, they needed to create both an overarching brand design and a compelling launch campaign.

Changing The Conversation About Addiction

Nobody wants to have a difficult conversation. But getting help with addiction shouldn’t be a sad, embarrassing, painful or awkward topic. It should be positive, energizing and simple. And most importantly, it should be real. Typically, nothing good ever comes after “We need to talk…” Until now.

Trusted Professionals You Actually Feel Comfortable With

BrightView is not your typical addiction treatment clinic. Their spaces are bright, clean, friendly and inviting. Their doctors and clinicians are the same. They treat patients with care and respect. They’re friendly, compassionate and positive. We developed a set of comprehensive brand guidelines that captured that tone in a unique and ownable way.