Dine
IQ
™
Restaurant marketing requires a unique approach. The standard checklist of to-dos isn’t enough. After years of experience building multi-unit restaurant brands and activating consumers to action in their markets, we have developed a proprietary, fully integrated, omni-channel approach that delivers real results for our clients and ensures their brand is connecting with customers at the right time, in the right channels with the right message to spur positive engagement and increase both visits and average check amount.
We implement our proprietary DineIQ process to fully understand the market, the business and what consumers both want and need. This process is key to uncovering and unlocking insights that will lead to our shared success.
Restaurants
Our Approach
Grounded in over 35 years of multi-unit restaurant marketing experience and utilizing industry-targeted tools, we built and trademarked DineIQ; a customized plan and platform to give us unique visibility into the data, the consumer, and the brand, allowing Citrus to establish meaningful targets and goals so restaurants can build business.
Our approach starts at the consumer level, establishing what the consumer is seeing and evaluating on their journey to purchase.
Local Trade Area
Winning in a local trade area is critical for success. Restaurants are dependent on customers, daily traffic patterns and habits from a defined trade area radius. We identify your best trade area borders based on your customers’ actions, as well as your competitors. We audit how easily your restaurant is identified and found, uncover local customer perceptions, likes/dislikes and provide solutions to drive foot traffic and business.
Website & App Audit (CX, UX)
We evaluate brand websites and apps for functional, relevant, technical, UX, and CX experiences. We uncover ways to connect with guests and improve both in-restaurant and off-premise dining. Our comprehensive approach includes CRM channels, delivery partners and ensuring the technology and content is seamlessly working.
Social Media Audit
Our approach provides both assessment and optimization for social media, channel management, cohort relevancy, content, and performance. We review all areas from sentiment, technical, content, and key KPI’s. Our insights and opportunities improve connection with current customers and establish benchmarks to beat competitors.
Starting with our Dine
IQ
™
Our approach to the consumer and the category is a differentiator. We don’t just jump to ideation and planning that is uninformed, or worse, misinformed. Our DineIQ process is a foundational first step that is immersed in the consumer mindset and focused on moving them to action in a competitive dining environment that has its own pace and cadence vs other industry segments.